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I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment

- Zhong, Yingyu, Zhang, Yingying, Luo, Meng, Wei, Jiayue, Liao, Shiyang, Tan, Kim-Lim, Yap, Steffi Sze-Nee

Perceptions towards green image of trendy coffee cafés and intention to re-patronage: the mediating role of customer citizenship behavior

- Le, Andrea, Tan, Kim-Lim, Yong, Siew-Siew, Soonsap, Pichsinee, Lipa, Caple Jun, Ting, Hiram

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